Our Company

Our Vision 2025

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Our 2025 Vision

“To be the best FMCG company across our markets.”

customer & consumer
Being the preferred partner of our customers, offering our consumers a wide choice of products fit for every lifestyle and occasion
people
Great place to work
community
Being a good corporate citizen

Our 2025 Vision

In our quest to be the best FMCG company across our markets, we continue to focus on our product portfolio and package innovations. We work to increase the number of our sales points and improve brand equity for our entire sparkling portfolio. We aspire to be the preferred partner of our customers and offer our consumers a wide choice of products fit for every lifestyle and occasion.

We remain on-track to fulfill our plans to achieve revenue growth and increase our profit margin, taking firm steps towards our goal of being a great place to work.

In line with our goal of being a good corporate citizen, we continue to show leadership in sustainability, transparency and corporate governance. We strive to establish CCI as a safe place to work, respecting and complying with human rights and workplace rights. We work to support the wellbeing of our consumers with effective policies, product innovations and active lifestyle programs.

Our Strategy

Operational efficiency investments that we make across our geography ensure that CCI continues to improve its business practices. We successfully gear up our business and post accelerated growth through increased production and a successful business model.

Our long-term priority remains to deliver strong topline growth and steady improvement of our profit margins. We are always committed to delivering sustainable and profitable growth for our shareholders.

We focus on operational competency and capability, and put great emphasis on understanding our customers.

In order to enhance our commercial capabilities, we closely monitor consumer demand, preferences, and trends. We expand our product portfolio by launching new brands, flavors and packaging alternatives. Portfolio expansion in sparkling and still categories, together with increased availability and occasion based marketing activities allow us to grow both in sparkling and still categories. Our determination to improve the quality of our practices result in both market share gain and volume growth in our markets.

Our dedication to increased efficiency and continuous improvement in every stage of our business ensures successful financial results, along with an outstanding sustainability performance; allowing us to protect the environment and create value for all our stakeholders.

Coca-Cola and Contour Bottle are registered trademarks of The Coca-Cola Company - © 2017