SUSTAINABILITY REPORT 2018

CUSTOMER VALUE

Commercial Excellence

CCI NEXT and RED BOX MODULE

Within the scope of the Customer Engagement Program, CCI Turkey has an online sales channel, namely CCINext, that enables customers to receive online orders 24/7, and to follow discounts and promotions special for their channel, to track orders and gain/redeem points as well as access training videos.

CCINext, launched in 2017, introduced another sales channel in our system with its online ordering module which was live on the 3rd quarter of 2018. At a pilot trial at 5 distributors in İzmir City Center, 6 thousand customers were reached. In the last quarter of the year, İzmir and Ankara Sales Centers put CCINext in use for their customers

CCINext Red Box is our Customer Development Program which allows us to add value to our customers. With its traditional channel applications, CCINext Red Box module won the “Most Successful Retail Channel” award given by TCCC at the Global Customer & Commercial Leadership (GCCL) Awards.

2018 Retail Channel Winner

Coca-Cola Store Now Open

Launched in 2017 in a bid to respond to evolving consumer habits and to offer better service to customers, the Coca-Cola Store began selling products through our business partners on Turkey’s leading e-commerce websites such as Hepsiburada.com, Trendyol. com, Amazon.com.tr, Çiçeksepeti.com, n11. com, and gittigidiyor.com in 2018, in addition to its own website at the address www.cocacoladukkani.com.

Products are offered through our business partners with the marketing support of our company at times of the highest online shopping traffic such as the Black Friday and the Longest Night. Thanks to the powerful reach of digital media to consumers, Coca-Cola Store is an effective tool that we utilize during new product launches. In this context, sales to our business partners increased eight folds in 2018 over the previous year.

Excellence in Supply Chain

Owing to our far-reaching regional presence, we have to manage a large value chain resulting in significant social, environmental and economic impacts. Thus, we see it as our responsibility to diligently follow our sustainable methodology, and remain unlimited in our sustainability policies and practices in our own operations, and implement them within all stages of our value chain.

A Case of Success In Turkey In OE Projects

Throughout our organization, we strive to incorporate a culture of Operational Excellence (OE) with the long-term intention of meticulously improving our business processes and systems. The OE Model is based on Lean Six Sigma methodologies and applied to all company functions. While the model focuses on maximizing quality and efficiency and minimizing failure, it also aims to decrease the environmental impacts that arise from our bottling operations.

OE-Wave 11 completed.
OE-Wave 12 studies are progressing with 11 green belt candidates.

CCI Turkey Operations Innovation Day

EFQM Model’s fundamental goal, “harnessing creativity and innovation” along with our vision to become the best FMCG company were our inspirations to the establish CCI Turkey Operations Innovation Day. It provides an opportunity to all employees for sharing their ideas and fostering the innovation culture within CCI. This dynamic event offers us an opportunity to recognize and reward innovation and stimulate new ideas that can lead to a positive impact on our communities and business operations. The Innovation Day brings together CCIdea, OE projects and the Innovation Competition within a single framework.

Third CCI Innovation Day was held in September 2018 with the concept of “Women and Innovation”. 7 finalist projects in OE category and 11 finalist projects in Innovation Category were presented. The first three projects in each category were selected by televoting and rewarded.

14 employees were nominated for green-belt certificates.

We received 3,105 ideas from our employees within the scope of CCIdea between 2014 and 2018 (404 ideas in 2018)

Anadolu Group’s Bi’ Fikir Festivali (An Idea Festival) is open for participation by Group companies and it rewards companies that are successful in innovation. Among our 2018 innovation projects; 3 were selected as semi-finalists in ‘Explorer’ and ‘Inventor’ categories. One project, named SPARC was presented as best practice in “Digital Transformation Category” on the final day.