Our Focus Areas

Within the Modern Channel Joint Business Plan (JBP) meetings, acting as the top priorities for local and national customers to improve their collaboration with customers in Türkiye, cross-functional teams from both customer and CCI come together annually to ensure that the joint marketing and operational plans of both parties are aligned.

Echoing the importance we place on our customers; we periodically host customer focus groups for the benefit of our Local Chain Customers (LKA).

Through our innovative and excellent field practices, we endeavor to be a sustainable and service-oriented business partner in the FMCG sector.