Winning With Customers
165 tonnes of prevented plastic waste at our distributors*
9,280 hours of training to 5,238 distributor employees**
3,575 tons of CO2 emissions per year
by investing in solar power plants
at our 21 distributors*
by investing in solar power plants
at our 21 distributors*
*The data is taken from our Integrated Annual Report 2023.
** Except Tajikistan.
Winning With Customers
Within the Modern Channel Joint Business Plan (JBP) meetings, acting as the top priorities for local and national customers to improve their collaboration with customers in Türkiye, cross-functional teams from both customer and CCI come together annually to ensure that the joint marketing and operational plans of both parties are aligned.
Echoing the importance we place on our customers; we periodically host customer focus groups for the benefit of our Local Chain Customers (LKA).
Through our innovative and excellent field practices, we endeavor to be a sustainable and service-oriented business partner in the FMCG sector.
