Information Notice Specific to the Cooler Access Rule
The commitments submitted by Coca-Cola Satış ve Dağıtım A.Ş. (“CCSD”) and accepted by the Competition Board on 2 September 2021 have been revised in light of the new commitments accepted on 4 June 2026. In light of these updates, the current implementation principles regarding the cooler access rule are set out below.
- The practice of making CCSD coolers provided on loan to traditional and on-premise channel customers available for competing products will continue, and the space allocated to competing products has been increased to 35%.
- The cooler access rule will apply to all points of sale in the traditional and on-premise channels, without any restriction based on square footage.
- The 35% of cooler space allocated to products that compete with CCSD products has been designated using vertical separators, which bear labels indicating that the relevant space is reserved for competing products and that CCSD products may not be placed in this space. The position of the sections separated by the separators should not be changed, and products from the CCSD portfolio should not be placed in these sections.
- At points of sale where more than one CCSD cooler is present, the 35% access ratio will be calculated separately for each cooler.
- Even if the point of sale has its own cooler dedicated to non-alcoholic commercial beverages and directly accessible to consumers (concept cooler), competing products may be placed in the portion of CCSD coolers open to access competing products. However, products of competing brands that have their own cooler at the point of sale, as well as products that are not included in CCSD’s portfolio, may not be placed in this space.
- No stickers, coverings, or similar materials that may obstruct or restrict the visibility of competing products in the section made available to them should be placed on the glass surfaces of CCSD coolers.
- Competing brands may use their own price labels inside the cooler for their products placed in the section made available to them.
- The choice of which products to place in the space allocated to competitors is entirely at the discretion of the point of sale. CCSD will not monitor or provide any guidance regarding the products placed in this space.
- If, during routine visits by CCSD and/or dealer representatives, the point of sale is found not to be complying with cooler access rule, the point of sale will be issued a warning upon the first instance of non-compliance. If the same non-compliance is found to persist during subsequent visits, the point of sale’s orders will be fulfilled at progressively reduced levels, with a 10% reduction for each instance of non-compliance identified.
- For any questions regarding CCSD’s commitments to the Competition Authority, you may contact us through our Customer Contact Center (📞 0850 222 0 224) and report to CCSD any practices that you believe are inconsistent with the commitments.
Dear Customer,
As Coca-Cola Satış ve Dağıtım A.Ş. (“CCSD”), we would like to inform you, through this document, of the commitments we submitted to the Turkish Competition Board and which were accepted by the Competition Board on 2 September 2021 and 4 June 2026, as well as the changes these commitments introduce to our commercial relationship. This notice covers all of our commitments currently in force, including our 2021 commitments accepted by the Competition Board pursuant to its decision dated 2 September 2021 and numbered 21-41/610-297 (the “2021 Commitment Decision”).
Rules Regarding Exclusivity:
The principle of conducting business without any exclusivity, as undertaken by us under the 2021 Commitment Decision, remains unchanged and continues to apply in full under the 2026 Commitment Decision. Accordingly, we would like to inform you that the principle of conducting business without any exclusivity obligation across our entire product range will continue to apply to all of our commercial relationships.
Accordingly, we would like to emphasize that you are entirely free to sell the products of our competitors at your sales point.
Agreements, Promotions & Discounts:
The principles governing agreements that we committed to under the 2021 Commitment Decision remain in effect under the 2026 Commitment Decision. In this context, where our on-premise channel customers operate under agreements with us, such agreements will continue to be executed as three separate agreements, namely for “Cola Products,” “Other Sparkling Products,” and “Still Drink Products.” In addition, all discounts and concessions under the relevant agreements will continue to be determined separately based on the category breakdown set out below, without any transfer between categories.
| Cola Products | Other Sparkling Products | Still Drink Products |
|---|---|---|
| Flavored Sparkling Drinks | Juices & Ice Tea - Energy Drink | |
| Plain Sparkling Drink | Water & Soda Drink - Sports Drink |
Agreements will continue to be entered into either for a specified term or for a specified volume, and in the case of volume-based agreements, the volumes will continue to be determined separately for each of the subcategories set out above, without any transfer between them. Accordingly, agreements with a definite term can be concluded for a maximum of two years, and for agreements concluded for a definite quantity, if the agreement term exceeds two years, the right to withdraw from the agreement will be granted by applying a per diem deduction regarding the investment made without implementing any penal condition against you. If you exercise this right of withdrawal, the investment items to be refunded based on the per diem deduction calculation will be expressly stated in the agreement.
Moreover, the agreement term of two years can be extended as 1 (one) year for the agreements with on premise channel customers who have 200 (two hundred) or more branches and/or the agreements which require a pre-mix/post-mix equipment investment upon request of these customers and the mutual written agreement of the parties.
Cash payments, off-invoice discounts, volume rebates, and discounts in the form of products supplied at a 100% discount under the agreements will be determined separately for each of the categories set out above. The provision of products at a 100% discount under the agreement will be conditional upon annual sales of 2,000 cases of products in the relevant category; therefore, where sales are below this volume, products at a 100% discount (free of charge) may not be supplied. In addition, products at a 100% discount may under no circumstances be supplied under an agreement in respect of water and soda products. You will be provided with a copy of the agreement you have entered with our Company.
Where you make purchases under promotions, discounts will likewise be determined separately for each category, and the purchase of any product or the application of any discount will not be conditional upon the purchase of products from any other product group. Information regarding promotions communicated through our sales representatives or via our ordering systems will comply with this rule.
Removal of the Cooler Efficiency Requirement:
As one of the changes introduced by the 2026 Commitment Decision, the practice of monitoring compliance by points of sale with the efficiency requirement applicable to coolers provided on loan, which required the sale of a specified volume of products/cases per cooler door, has been discontinued.
Although the existing loan-for-use agreements entered with you will not be amended, the provisions of such agreements concerning the efficiency requirement will not be enforced by our Company.
Cooler Access Rule:
35% of the available space in our coolers located at your point of sale will be reserved for the placement of products that compete with CCSD’s products. This space will be physically separated within each cooler by means of a vertical separator, and where there is more than one of our cooler at your point of sale, the 35% allocation will be calculated separately for each cooler.
Even if your point of sale has its own cooler that is directly accessible to consumers and used for the sale of non-alcoholic commercial beverages, 35% of the space in CCSD coolers will continue to remain available for competing products.
However, the products of CCSD’s competitors that have their own coolers at your point of sale will not be placed in the 35% space in our coolers that may be made available for competing products.
In addition, if, in any of the relevant product markets, a competitor has a market share exceeding 50% and two-fold of the market share of CCSD’s market share, based on the home channel data, the cooler access rule will not apply to that competitor.
Competitors of a newly launched product in a category in which our Company did not previously offer any products will be excluded from the scope of the cooler access rule for two years from the date of launch of such product.
Products outside the non-alcoholic beverage category that do not compete with CCSD, such as ayran, alcoholic beverages, dairy products, and food products, are not covered by the cooler access rule. Accordingly, such products should not be placed in our coolers.
If non-compliance with the cooler access rule is identified, upon the first instance of non-compliance, your point of sale will be informed of the requirements for compliance with the cooler access rule and issued a warning. If the same non-compliance is found to persist during subsequent visits, your orders will be fulfilled at progressively reduced levels, with a 10% reduction for each instance of non-compliance identified. Once it is established that the non-compliance has been remedied, your orders will again be fulfilled in full.
Our Company will not provide any guidance whatsoever as to which competing products may be placed in the 35% space reserved for competing products. Competing undertakings will be free to use their own price labels for their products placed in this space. No stickers, coverings, or similar materials that may obstruct or restrict the visibility of competing products in this space will be placed on the glass surfaces of the coolers.
Informative labels will be placed on the coolers in order to inform you, sales points, and consumers about this cooler rule, and these labels should not be removed or damaged.
Rules on Visual Materials Support:
Agreements concerning visual materials support provided by our Company to your point of sale for the installation of awnings, signboard and/or shelving will be entered into independently of product purchases. In this context, investment support in the form of awnings, signboard and/or shelving may be provided to your point of sale based on objective criteria and will not be made directly or indirectly conditional upon product purchases. These investments will not be subject to the condition that any products or coolers of competing companies that are currently or may be located at your point of sale are removed and/or not present. Although the existing investment support agreements entered with you will not be re-executed, they will henceforth be implemented in accordance with the rules set out in the commitments.
You may contact our Company’s Customer Contact Center at 0850 222 0 224 at any time with any questions regarding the commitments set out above, without suffering any loss of rights as a result of contacting this line.
Dear Customer,
As Coca-Cola Satış ve Dağıtım A.Ş. (“CCSD”), we would like to inform you, through this document, of the commitments we submitted to the Turkish Competition Board and which were accepted by the Competition Board on 2 September 2021 and 4 June 2026, as well as the changes these commitments introduce to our commercial relationship. This notice covers all of our commitments currently in force, including our 2021 commitments accepted by the Competition Board pursuant to its decision dated 2 September 2021 and numbered 21-41/610-297 (the “2021 Commitment Decision”).
Rules Regarding Exclusivity:
The principle of conducting business without any exclusivity, as undertaken by us under the 2021 Commitment Decision, remains unchanged and continues to apply in full under the 2026 Commitment Decision. Accordingly, we would like to inform you that the principle of conducting business without any exclusivity obligation across our entire product range will continue to apply to all of our commercial relationships.
Accordingly, we would like to emphasize that you are entirely free to sell the products of our competitors at your sales point.
Agreements, Promotions & Discounts:
The principles governing agreements that we committed to under the 2021 Commitment Decision remain in effect under the 2026 Commitment Decision. In this context, where our traditional channel customers operate under agreements with us, such agreements will continue to be executed as three separate agreements, namely for “Cola Products,” “Other Sparkling Products,” and “Still Drink Products.” In addition, all discounts and concessions under the relevant agreements will continue to be determined separately based on the category breakdown set out below, without any transfer between categories.
| Cola Products | Other Sparkling Products | Still Drink Products |
|---|---|---|
| Flavored Sparkling Drinks | Juices & Ice Tea - Energy Drink | |
| Plain Sparkling Drink | Water & Soda Drink - Sports Drink |
Agreements will continue to be entered into either for a specified term or for a specified volume, and in the case of volume-based agreements, the volumes will continue to be determined separately for each of the subcategories set out above, without any transfer between them. Accordingly, agreements with a definite term can be concluded for a maximum of two years, and for agreements concluded for a definite quantity, if the agreement term exceeds two years, the right to withdraw from the agreement will be granted by applying a per diem deduction regarding the investment made without implementing any penal condition against you. If you exercise this right of withdrawal, the investment items to be refunded based on the per diem deduction calculation will be expressly stated in the agreement.
Cash payments, off-invoice discounts, volume rebates, and discounts in the form of products supplied at a 100% discount under the agreements will be determined separately for each of the categories set out above. The provision of products at a 100% discount under an agreement will be conditional upon annual sales of 2,000 cases of products in the relevant category; therefore, where sales are below this volume, products at a 100% discount (free of charge) may not be supplied. In addition, products at a 100% discount may under no circumstances be supplied under an agreement in respect of water and soda products. You will be provided with a copy of the agreement you have entered with our Company.
Where you make purchases under promotions, discounts will likewise be determined separately for each category, and the purchase of any product or the application of any discount will not be conditional upon the purchase of products from any other product group. Information regarding promotions communicated through our sales representatives or via our ordering systems will comply with this rule.
Removal of the Cooler Efficiency Requirement:
As one of the changes introduced by the 2026 Commitment Decision, the practice of monitoring compliance by points of sale with the efficiency requirement applicable to coolers provided on loan, which required the sale of a specified volume of products/cases per cooler door, has been discontinued.
Although the existing loan-for-use agreements entered with you will not be amended, the provisions of such agreements concerning the efficiency requirement will not be enforced by our Company.
Cooler Access Rule:
Regardless of the size of your point of sale in square meters, 35% of the available space in our coolers located at your point of sale will be reserved for the placement of products that compete with CCSD’s products. This space will be physically separated within each cooler by means of a vertical separator, and where there is more than one of our coolers at your point of sale, the 35% allocation will be calculated separately for each cooler.
Even if your point of sale has its own cooler that is directly accessible to consumers and used for the sale of non-alcoholic commercial beverages, 35% of the space in CCSD coolers will continue to remain available for competing products.
However, the products of CCSD’s competitors that have their own coolers at your point of sale will not be placed in the 35% space in our coolers that may be made available for competing products.
In addition, if, in any of the relevant product markets, a competitor has a market share exceeding 50% and two-fold of the market share of CCSD’s market share, based on the home channel data, the cooler access rule will not apply to that competitor.
Competitors of a newly launched product in a category in which our Company did not previously offer any products will be excluded from the scope of the cooler access rule for two years from the date of launch of such product.
Products outside the non-alcoholic beverage category that do not compete with CCSD, such as ayran, alcoholic beverages, dairy products, and food products, are not covered by the cooler access rule. Accordingly, such products should not be placed in our coolers.
If non-compliance with the cooler access rule is identified, upon the first instance of non-compliance, your point of sale will be informed of the requirements for compliance with the cooler access rule and issued a warning. If the same non-compliance is found to persist during subsequent visits, your orders will be fulfilled at progressively reduced levels, with a 10% reduction for each instance of non-compliance identified. Once it is established that the non-compliance has been remedied, your orders will again be fulfilled in full.
Our Company will not provide any guidance whatsoever as to which competing products may be placed in the 35% space reserved for competing products. Competing undertakings will be free to use their own price labels for their products placed in this space. No stickers, coverings, or similar materials that may obstruct or restrict the visibility of competing products in this space will be placed on the glass surfaces of the coolers.
Informative labels will be placed on the coolers in order to inform you, sales points, and consumers about this cooler rule, and these labels should not be removed or damaged.
Rules on Visual Materials Support:
Agreements concerning visual materials support provided by our Company to your point of sale for the installation of awnings, signboard and/or shelving will be entered into independently of product purchases. In this context, investment support in the form of awnings, signage and/or shelving may be provided to your point of sale based on objective criteria and will not be made directly or indirectly conditional upon product purchases. These investments will not be subject to the condition that any products or coolers of competing companies that are currently or may be located at your point of sale are removed and/or not present. Although the existing investment support agreements entered with you will not be re-executed, they will henceforth be implemented in accordance with the rules set out in the commitments.
You may contact our Company’s Customer Contact Center at 0850 222 0 224 at any time with any questions regarding the commitments set out above, without suffering any loss of rights as a result of contacting this line.
Dear Customer,
As Coca-Cola Satış ve Dağıtım A.Ş. (“CCSD”), we would like to inform you, through this document, of the commitments we submitted to the Turkish Competition Board and which were accepted by the Competition Board on 2 September 2021 and 4 June 2026, as well as the changes these commitments introduce to our commercial relationship. This notice covers all of our commitments currently in force, including our 2021 commitments accepted by the Competition Board pursuant to its decision dated 2 September 2021 and numbered 21-41/610-297 (the “2021 Commitment Decision”).
Rules Regarding Exclusivity:
The principle of conducting business without any exclusivity, as undertaken by us under the 2021 Commitment Decision, remains unchanged and continues to apply in full under the 2026 Commitment Decision. Accordingly, we would like to inform you that the principle of conducting business without any exclusivity obligation across our entire product range will continue to apply to all of our commercial relationships.
In this respect, we would like to emphasize that you are entirely free to sell the products of our competitors at your sales point.
Agreements:
The principles governing agreements that we committed to under the 2021 Commitment Decision remain in effect under the 2026 Commitment Decision. Accordingly, agreements with a definite term can be concluded for a maximum of two years, and for agreements concluded for a definite quantity, if the agreement term exceeds two years, the right to withdraw from the agreement will be granted by applying a per diem deduction regarding the investment made without implementing any penal condition against you. If you exercise this right of withdrawal, the investment items to be refunded based on the per diem deduction calculation will be expressly stated in the agreement.
You will be provided with a copy of the agreement you have entered with our Company.
Removal of the Cooler Efficiency Requirement:
As one of the changes introduced by the 2026 Commitment Decision, the practice of monitoring compliance by points of sale with the efficiency requirement applicable to coolers provided on loan, which required the sale of a specified volume of products/cases per cooler door, has been discontinued.
Although the existing loan-for-use agreements entered with you will not be amended, the provisions of such agreements concerning the efficiency requirement will not be enforced by our Company.
Rules on Visual Materials Support:
Agreements concerning visual materials support provided by our Company to your point of sale for the installation of awnings, signboard and/or shelving will be entered into independently of product purchases. In this context, investment support in the form of awnings, signboard and/or shelving may be provided to your point of sale based on objective criteria and will not be made directly or indirectly conditional upon product purchases. These investments will not be subject to the condition that any products or coolers of competing companies that are currently or may be located at your point of sale are removed and/or not present. Although the existing investment support agreements entered with you will not be re-executed, they will henceforth be implemented in accordance with the rules set out in the commitments.
You may contact our Company’s Customer Contact Center at 0850 222 0 224 at any time with any questions regarding the commitments set out above, without suffering any loss of rights as a result of contacting this line.
