OUR SUSTAINABILITY APPROACH
Stakeholder Day Series
CCI and TCCC envisioned the Stakeholder Day series as a local engagement platform to further improve relations with key local stakeholders, and to raise awareness for economic and social influence, sustainability efforts, and manufacturing capabilities in CCI’s operating regions. Stakeholder Day series started in 2017, when CCI and TCCC representatives had the opportunity to come together with the local stakeholders and share information on the operations in the region, CSR efforts and the sustainability vision.
Two Stakeholder Days were organized in 2018, in Elazığ and Çorlu. Four Stakeholder Days are planned for 2019.
TCCC Reputation Research
Within TCCS, we value feedback and opinions; we plan and implement our actions with the insight we gain from our internal and external stakeholders, including our consumers. For this purpose; we conduct periodic corporate reputation research with our stakeholders.
In 2018, via a third party institution, we conducted monthly reputation research, in compliance with EFQM and AA1000 standards, on a sample to represent Turkish urban population. The research aimed at tracking consumers’ perceptions and attitude towards Coca-Cola Turkey on issues such as transparency, accountability, financial durability, corporate social responsibility, product and service quality, working conditions, campaigns / commercials, communication, innovation, environmental issues and company performance.